Barrow AFC has overhauled its matchday IT infrastructure in partnership with managed service provider commited and Acronis, slashing transaction times and centralising cyber security. The upgrade has already quadrupled secondary spend revenue, with the club next in action vs Scunthorpe (away, 2027-02-16).
What changed for Barrow AFC?
Frazer Stewart, Director at Barrow AFC, described the club’s old IT as a 'car crash', with fragmented systems slowing down everything from point-of-sale to CCTV. The club’s 125th anniversary season in 2026-2027 now benefits from high-speed fibre and tablet-based POS, cutting queues and frustration for fans.
How did the partnership improve operations?
commited consolidated Barrow’s IT under one provider, answering every query with a can-do approach. The new setup supports 20-30 users across the stadium and training ground, with faster connectivity and streamlined troubleshooting. Staff now have a direct support line, simplifying day-to-day management.
Why does this matter for fans?
Long half-time queues had hurt Barrow’s commercial revenue, with fans venting frustration at slow service. The IT upgrade has transformed this, with turnover at concessions and hospitality soaring. Next up, the team travels to Scunthorpe on 2027-02-16, aiming to build on off-field progress with results on the pitch.
